You may or may not have noticed that there has been a bit of a ‘blip’ in my blogging schedule – in that well, there basically haven’t been any posts in a few weeks. I have been thinking long and hard about why that is, was it because I was too busy to blog? (maybe) My computer died? (no), I didn’t know what to blog about (partly) or I just felt burnt out? (yes).
I have blogged for a long time now and I have often struggled with it, not because I didn’t know how to write or what to write about but because I felt it was something that as a small creative business, I had to do. Towards the end of last year I was starting to feel this amongst the blogging community, people were posting what they thought their readers would want to read, or what might get them a review, or a commissioned post rather than what they wanted to write themselves.
I has also been reading lots of different tips on blogging from Pinterest, trying to gain All. The. Knowledge. and it was exhausting, some tips saying you need to blog every day (um, hello house renovation, day job, husband, living), others said you need to have the best quality photos. Some said you need to get comments on your posts and constantly check your Google analytics, whereas others said people don’t comment on blog posts anymore, the interaction is on social media. It sent my brain into a swirl.
After reading a few blog posts about blogging by A Branch of Holly, I’ve spent the past few weeks thinking about why I want to blog, what I want to get from it, what I hope you as my readers might get from it (if there are in fact readers!?!), and where I hope it will lead. The answer is simple really, I want to get back to my blogging roots and not be cornered into a niche area. I want to share with you craft tutorials, tips I pick up about running a creative business, what helps keep me organised, sharing paper-crafting ideas, and life behind the scenes at Butterfly Crafts – and yes, that includes the odd cake recipe or two. I want it to feel like we might be sitting down in a little tea shop chatting over a slice of lemon drizzle, except there is a computer screen between us.
Running a blog, and a creative small business alongside a day job is hard work. I can’t ever see me blogging every day of the week, not when I have walls to paint at home, but I would like to get back to posting what is comfortable for me – twice a week, hopefully a Monday and a Thursday with maybe the odd sprinkle of additional posts where it fits in.
To ‘celebrate’ my mini return to blogging I have made a few simple visual changes, firstly over there in that sidebar you can now see a photo of me along with a little blurb about what my blog is about, I’ve also made it so the sidebar shows on each blog post making navigation much easier and also popped in where you can come and find me on social media should you want to stop by and say hello.
My next blog post will be going live on Thursday so why not think about a slice of cake you can treat yourself to whilst you sit and have a read.